If your dreams don’t scare you, they not big enough… This is a statement I chose to live by every day.
For those who don’t know, I am a freelance online copywriter among being an in-house IT programming administrator for a large Tour Operator, and then, of course, I am better known here as a Fashion & Beauty Blogger.
I am a dreamer, but I classify myself as the proactive type. Meaning, once I know what I want to accomplish, I’ll stop at nothing until I do. Send positive vibes out, receive the positive blessings in return. Today I’d like to share one of my dreams with you all. My dream being: I want to become a sought-after freelance copywriter. Work for myself, doing what I love. An entrepreneur.
It took me 5 years to realise what I wanted to do in life. After matriculating from high school, I attended Varsity College in hopes of completing a marketing degree. I didn’t complete my degree, and instead entered the working-class folk by working a 9-5. It wasn’t until going through some major changes in my life, did I realise that my true passion was writing, so without hesitation, I started studying different short courses through Get Smarter, Online Copywriting for marketing being one of them.
When starting off I knew I wasn’t the best writer, but I also knew someone who worked twice as hard will always do better than someone who doesn’t. I knew if I spent all my free time writing, putting in the effort, putting in the time, that eventually I’d get to that point. I also knew through furthering my studies, reading more and using my blog as practice there was no way I could fail. Failing was and will never be an option. “If you want to become a writer, then just start writing” encouraging words from my mother. And that’s exactly what I did, I started writing.
I completed my course at the end of April this year with the determination to pursue a career as a freelance copywriter. I was lucky enough to get my first freelance job mid-May for an online company who offers authentic experiences for international travellers. I handle all their social media platforms as well as creating content for their website and weekly newsletters. After receiving this opportunity, it seemed as if Jesus took the wheel on my life and further opportunities started pouring in. I now have 3 freelance jobs lined up, all of which can be added to my resume. I also see these jobs as a fantastic way to gain experience within the industry as well as with my writing.
I still have many years of experience to build up, but that’s never been a daunting thought for me. How can doing something you love ever feel like a job?
In order for me to best explain how it is to be a freelance copywriter, I will start by explaining what online copywriting is.
In layman’s terms, an online copywriter produces any type of writing that can be found online. An online copywriter for marketing means that you are qualified in your ability to sell a particular product or service in the way in which you write content/copy. The type of online copy that an online copywriter would produce could be anything from websites, newsletters, and blog posts, but also not limited to all social media platforms, as well as basic SEO knowledge. The words you use and how you use them, become your best weapon in which to sell just about anything to anyone online.
Ask any freelancer, working in your own time is never easy, especially for those of us that have a full-time job. Time management is very important, knowing how and what to priorities. At the moment, I spend most to all of my free time creating content. Regardless that I have no social life most weekends, being a copywriter is something I feel extremely passionate about. I absolutely love creating content for other people, aside from creating content for myself of course. My favourite part about meeting with potential clients is hearing their passion for their new or existing company, and then knowing I get to be a part of that same passion by using words to articulate their vision.
My parting advice – If you find something you’re passionate about, get up and start. It doesn’t matter whether or not you have experience, what matters is that you put in double the amount of time and effort. Just start, stop saying all the things you want to do, and start doing all the things you want to do.
Photography by – Tegan Smith Photography
Jacket – Cotton On
T-Shirt – Levi
Sneakers – Nike
Glasses – YDE